2019 ONE CLUB CREATIVE SUMMIT

Future proofing: Staying ahead of the creative curve

Join us for a day of inspiration, conversation and insights as we discuss the topic, “Future Proofing: Staying Ahead of the Creative Curve.” This year for the first time ever, we’ve crowd-sourced our sessions and are featuring an exciting lineup of speakers chosen by the creative community.

Open to all creatives from junior to senior level, the Creative Summit has opportunities to discuss the hot-button issues of today, learn about future techniques and get inspired by forward-thinking visionaries. Grouped around topics including Culture, Innovation, Gender Equality, Inclusion and Diversity, Design and Leadership, you’ll come way from the summit with new ideas, discussion points to take back to your agency and inspiring projects that you’ll hear from other places around the world.

Kicking off this year’s summit is Marcel Marcondes, US Chief Marketing Officer at Anheuser-Busch. Marcondes will be on-hand to talk about how he has led the company to future-proof its brands and how he has created internal processes to better react to changing consumer tastes and habits.

 

KEYNOTE SPEAKER

Marcel-Marcondes.jpg

Marcel Marcondes

U.S. Chief Marketing Officer
Anheuser-Busch

Marcel Marcondes is the U.S. Chief Marketing Officer at Anheuser-Busch where he leads marketing strategy for a broad portfolio of brands, including Bud Light, Budweiser, Michelob ULTRA, Stella Artois and more.  A 14-year veteran of ABInBev, Marcel was previously the Vice President of global brands and growth development platforms where he managed international expansion, and also led marketing for their brands in Brazil. During this time he transformed the Skol brand to make it the largest-selling beer in Brazil.

 

SPEAKERS


Jon Bellinger Creative Director Saatchi & Saatchi
Jon Bellinger Creative Director Saatchi & Saatchi
 

Jon Bellinger is a creative director at Saatchi New York, combining his extreme dislike of advertising with his even more extreme loves of gaming, technology, internet culture and general mischief to create exciting, award-winning work. His recent initiatives leverage emerging technology to tell stories and engage audiences in new ways for brands like Walmart, Tide and American Student Assistance.


Lisa Bennett CCO Laughlin Constable
Lisa Bennett CCO Laughlin Constable
 

Lisa Bennett is Chief Creative Officer of Laughlin Constable. Prior to LC, she served as Chief Creative Officer of TM Advertising, EVP/Creative of DDB North America and Chief Creative Officer, Managing Partner of DDB San Francisco. Lisa has built successful creative and production departments, transformed agencies and reinvented brands. Lisa has created content for iconic brands across a broad range of categories including Consumer Packaged Goods, Airlines, Entertainment, Retail and Technology. Her work has been recognized by award shows including Cannes Lions, CLIO Awards, D&AD and One Show. Lisa served on Executive Juries for Cannes Lions, D&AD, CLIO Awards, One Show, New York Festivals and was named one of Ad Age's 21 to Watch in the 21st Century.


Chris Bergeron VP, Content Experience Cossette
Chris Bergeron VP, Content Experience Cossette
 

Chris Bergeron understands the pressures of transformation: she's transitioned from a male editor to a female advertising executive. As a journalist, an editor, a creative director, a strategist, and now as VP of Content Experience at Cossette, Canada's leading agency; she's overseen national and international content and social campaigns for McDonald's, Tourisme Montreal, Destination Canada, Liberté, and L'Oréal Paris. She is an outspoken advocate for trans rights and a woman who kicks ass every day.


Alex Braxton Creative Director Saatchi & Saatchi
Alex Braxton Creative Director Saatchi & Saatchi
 

Alex Braxton has spent over fifteen years creating award-winning work for the world's biggest brands, on both sides of the pond - utilizing emerging tech and creating innovative tech experiences with global rollouts.


Janesha Bull Finance and Operations Coordinator Hill Holliday
Janesha Bull Finance and Operations Coordinator Hill Holliday
 

Janesha Bull is not only an advertising industry phenom, she's also a mental health advocate. She's hosted a TEDx Talk on "How Asking For Help Can Help Depression." Janesha currently works at Hill Holliday in the Finance and Operations department, co-leads "Black&Blended" an ERG for the black community and is an active member in the D&I council.


Simon Chénier-Gauvreau Creative Director Sid Lee
Simon Chénier-Gauvreau Creative Director Sid Lee
 

Simon joined Sid Lee in 2013 as an Art Director, where he worked on developing brands like the Art Directors Club, Stingray Digital and The North Face, to name a few. Now the Creative Director of Sid Lee Montreal's branding and design department, he is known as a classic car enthusiast, avid acoustic guitar player and proud dad of two cats.


Lee Chernotsky Founder and (CEO) Chief Encouragement Officer ROSIES Foundation
Lee Chernotsky Founder and (CEO) Chief Encouragement Officer ROSIES Foundation
 

Lee Chernotsky (@leechernotsky) is the founder and (CEO) Chief Encouragement Officer of ROSIES Foundation, creating opportunities to activate and employ diverse abilities. Lee holds an MBA in nonprofit management and for over 20 years, has used these skills to create opportunities in the "helping" industry in LA and beyond for individuals with disabilities and their families.


Steffen Christiansen Creative Director Jam3
Steffen Christiansen Creative Director Jam3
 

Born and raised in Denmark, now based in New York & Toronto, Steffen Christiansen is Creative Director at Jam3 - formerly Creative Director at Ueno & Hello Monday. Steffen specializes in Digital Products & Experiences, as well as Branding & Illustration across all platforms. He is driven by passion and eagerness to discover and push the limits of design and technology. Steffen believes in engaging the audience through strong emotion, a glint in the eye, and a well-crafted solution that inspires and moves the observer. The first step in his approach is always a clear and clever concept that adds depth and personality to the project. Simply put: Great work should always be well made, have that human touch, and hopefully, make you smile.


Simeon Coker Creative Social Entrepreneur Indigo & Pyrite
Simeon Coker Creative Social Entrepreneur Indigo & Pyrite
 

Simeon Coker is a freelance Associate Creative Director, Social Venture Founder, and Podcaster. After working at some of the top ad agencies as a copywriter, Simeon co-founded the podcast 'Mixed Company' where he candidly discusses diversity, equity, and inclusion in creative industries with his cohosts and industry leaders. In 2015, he founded Indigo & Pyrite to help agencies create measurable and sustainable solutions that foster diversity, inclusion, retention and professional development.


Karen Costello Chief Creative Officer The Martin Agency
Karen Costello Chief Creative Officer The Martin Agency
 

Karen has always considered herself a dreamer and an optimist. She believes in the power of creativity, loves to ask the question "What if?" and rarely says no to a challenge. After 25+ years in the business creating award-winning work across countless categories and bold "first- evers" for clients like Target, her latest challenge is being the first female CCO in The Martin Agency's history. She believes strongly in using creativity to impact culture — to make brands, the industry and the world better. She has worked hard to create and advocate for more female leadership roles, more equitable and humane work environments and has addressed local community needs by working on political campaigns and building volunteer workforces.


Meghan Dailey Senior Art Director Burns Group
Meghan Dailey Senior Art Director Burns Group
 

After winning a drawing contest in 4th grade, Meghan knew she was destined to be a creative. At first that translated to interior design but after one two many classes on the art of Feng Shui, she decided to try her hand in advertising, where she's been creating work for brands like Walmart, Centrum and Heineken for the past 6 years. In 2017, she joined female-led creative agency, Burns Group, as a senior art director.


Frank De Ruwe Creative Partner & Founder NATWERK
Frank De Ruwe Creative Partner & Founder NATWERK
 

A big kid bursting with creativity and enthusiasm or a one-of-a-kind, off-kilter ideas factory? Both are true, yet neither quite captures the depth and breadth of the creative universe from which Frank de Ruwe, aka Frankey, conceives ideas as varied as guerrilla marketing campaigns, product designs, street art, music videos, and much more that have made his ad agency, Natwerk, a household name in the Netherlands.


Camilla De Souza Founder & Creative Director Pimp My Portfolio
Camilla De Souza Founder & Creative Director Pimp My Portfolio
 

A Brazilian art director that made her way from São Paulo to NYC; as she would say, "one concrete jungle to another," Camilla is currently an Art Director at Publicis NY while also managing her own business, Pimp My Portfolio – where she builds online websites for creatives and helps them to brand themselves. Some may say that she's her own walking agency.


Gaelen Draper Creative Director and Partner Quirk Creative
Gaelen Draper Creative Director and Partner Quirk Creative
 

Gaelan Draper, Creative Director at Quirk Creative, is a feature film and commercial director who specializes in video ad campaigns and creative strategy. He directed the live-action film, "Blood, Sand and Gold," 2017 theatrical release, which was shot in six countries around the world. He has directed campaigns for Walmart, Campari, Western Union, WordPress, Coinbase, Betterment, Kimpton and others. His work has received awards including REGGIE - National Consumer Campaign, IAC - Outstanding Online Video, and W3 - Integrated Campaign, to list a few.


Whitley Edwards Associate Creative Director Burns Group
Whitley Edwards Associate Creative Director Burns Group
 

Excited by the idea of securing a coveted one-name email address (and working for a small, scrappy, female-led agency), Whitley joined Burns Group in 2018 as an Associate Creative Director. Prior to that, she's worked at six different agencies across various brands including Maker's Mark, Jim Beam and Triumph Motorcycles. She's turned a low-budget brief into "The Most Inspiring Ad Campaign for Women," helped an independent agency win 12 new accounts in a single year and threw the world's first virtual ugly sweater party. Much to the surprise of her 8th grade music teacher, she's even written a jingle (two to be exact Mrs. Thompson).


Corinna Falusi Chief Creative Officer & Partner Mother New York
Corinna Falusi Chief Creative Officer & Partner Mother New York
 

Corinna has lived and worked in Germany, the Netherlands and the US. Her client-list includes fast German cars (BMW), Belgium beers (Stella Artois) and intergovernmental organizations (UN). Her work on Coca-Cola and Heineken ran in over 100 countries, in a dozen languages. Her flag for The Refugee Nation has been exhibited in the MOMA and Victoria and Albert Museum, and has won nearly every industry award. Corinna started her career at Jung von Matt in Hamburg/Germany, followed by a decade at StrawberryFrog in both Amsterdam and New York before spending nearly 5 years at Ogilvy&Mather NY, where she was named CCO. Currently she is CCO & Partner at Mother New York.


Laura Fegley Executive Creative Director Colle McVoy
Laura Fegley Executive Creative Director Colle McVoy
 

Laura Fegley has been named one of The Most Creative Women in Advertising three times by Business Insider. She currently oversees the creative department at Colle McVoy where she touches almost every project.Laura has worked with some of the industry's greatest creative shops, including BBH where she helped build a uniquely gender-balanced creative department. She aims to show women everywhere that they can live fulfilling personal lives with challenging creative careers no matter where they live.


Renato Fernandez CCO TBWA\Chiat\Day LA
Renato Fernandez Fernandez CCO TBWA\Chiat\Day LA
 

CCO Renato Fernandez, recently named to Adweek's "Top 100" list, has become one of the most respected creatives in the industry by following two simple rules: Developing trusting relationships that create brave clients, and then cornering them with great work. His influence within the agency is indisputable as his leadership has led to numerous awards as well as the most successful performance at Cannes in six years.

His arrival at Chiat in 2011 saw him work with brands such as Visa, Pepsi, Adidas, and most significantly, Gatorade. He was instrumental in elevating the standard of the Gatorade work, establishing the "Win From Within" philosophy of the brand, and elevating it from being viewed as a sports drink to being an iconic sports brand. Prior to Chiat, Renato spent 11 years at ALMAP BBDO, helping them twice achieve Agency of the Year at Cannes. He created famous and lasting work for brands such as Havainas, Volkswagen, and Audi.

Renato is a true creative mentor that inspires loyalty and effort from his teams. He is focused on building an environment at Chiat that will continue to deliver world-class work.


Jennifer Foyle Global Brand President Aerie
Jennifer Foyle Global Brand President Aerie
 

Jen joined AEO in August 2010 as Chief Merchandising Officer for the Aerie brand and has been an instrumental force in Aerie's successful expansion. In her current role as Aerie Global Brand President, Jen has set the strategic vision of the brand, started a body positivity movement in 2014 with the #AerieREAL campaign, and advocates for the empowerment of all our customers. Together with the Aerie team, Jen has led notable product innovation and growth of the Aerie collection.

Prior to joining AEO, Jen held merchandising positions for Bloomingdales, Gap Inc., J.Crew as Chief Merchandising Officer, and President of the global lifestyle brand, Calypso St. Barth.


Thomas Hongtack Kim Founder 2kg
Thomas Hongtack Kim Founder 2kg
 

Thomas Hongtack Kim is a Creative Solutionist and founder of 2kg Creative Solution Lab. Previously, he was at Cheil Worldwide as an Executive Creative Director of Creative Innovation Group. He has received numerous international advertising awards such as Cannes Lions, One Show, D&AD, New York Festival, LIA, Adfest, Spikes Asia, Webby Awards, and IF Design Awards. He's also received a Presidential Citation for Significant Contribution to the Korean Advertising Industry.


Katy Hornaday EVP/Executive Creative Director Barkley
Katy Hornaday EVP/Executive Creative Director Barkley
 

Katy Hornaday is the Executive Creative Director of Barkley in Kansas City, where she oversees the Creative, Production, Content and Video teams. She's been named a Future Lion, a Young Gun, one of Business Insider's 30 Most Creative People in Advertising Under 30, AdWeek's Creative 100, one of the 30 Most Creative Women in Advertising and a member of the Creative Circus Advisory Board. In addition to ads, she's created two humans she's quite fond of: Emery, 7 and Palmer, 2.


Kay Hsu Creative Shop Head Instagram
Kay Hsu Creative Shop Head Instagram
 

Kay Hsu is the Global Lead for Instagram in the Facebook Creative Shop. She focuses on strategic, scaled storytelling and building a world class advertising experience on Instagram that people and creatives love. Hsu joined Facebook after more than decade at agencies like Iris, Huge and LBI where she drove strategic media plans to sell everything from soda to mobile phones to shoes. Inspired by ethnography, Hsu has always been drawn to learning why people do the things they do.


Laura Jones Executive Strategy Director BAV Group, a VMLY&R Consultancy
Laura Jones Executive Strategy Director BAV Group, a VMLY&R Consultancy
 

Laura leads strategy for BAV Group, VMLY&R's brand analytics practice, and her mission is to fuel creativity with data using the world's largest and longest running study on brands. Her work has inspired many successful and award-winning creative campaigns for categories including financial services, technology, telecommunications, retail, CPG, and non-profits.

A passionate supporter for advancing inclusion and diversity in the workplace, Laura has been a featured speaker at SXSW, the 3% Conference, The Girls' Lounge, and Cannes Lions School. The future is female, at least in her house, where she and her husband Brian are raising two fierce little girls with lots of love (and snacks).


Takashi Koyama Creative Director Dentsu
Takashi Koyama Creative Director Dentsu
 

Experienced in both domestic and international campaigns, Takashi has worked with Hitachi, Ajinomoto, SEIKO, and Coca-Cola. His work has won Gold at Effie Awards and various other domestic awards.


Jimmy Lam President ADFEST
Jimmy Lam President ADFEST
 

Born and educated in Hong Kong, Jimmy started his advertising career in 1972, rising through the ranks from copywriter to Asia Pacific Executive Creative Director to Chairman of multi-national network agencies in Asia and Greater China. In between, he got his fix as a TV commercial film director, published a Chinese language advertising periodical, wrote three Chinese books in advertising, and was appointed as Creative Advisor to Dentsu Inc in Tokyo, as Chairman Asia of an UK company specialized in acquisition of independent marcom companies. Along with Mr. Vinit Suraphongchai, a fellow film juror of Cannes Lion 1994, in 1998 he started ADFEST.


Michael Lebowitz Founder and CEO Big Spaceship
Michael Lebowitz Founder and CEO Big Spaceship
 

Michael Lebowitz, Founder & CEO of globally recognized agency and MediaPost's OMMA Agency of the Year 2018, Big Spaceship. Michael has grown the marketing and advertising agency into a multidisciplinary team structure and progressive culture that has been studied in 2009 and 2016 by Harvard Business School, with the case studies taught at business schools in 40 countries. Since launching the agency in 2000, he has defined the strategy and vision for Big Spaceship, while working closely with the agency's clients, including BMW, Capital One, Google Play, Google Maps, Ken Burns, Nestle-Purina, Organic Valley, Samsung, West Elm, and YouTube.


Steph Loffredo Associate Director, Social Marketing Huge
Steph Loffredo Associate Director, Social Marketing Huge
 

Steph Loffredo is Associate Director, Social Marketing at Huge, overseeing social media campaigns across a range of diverse brands. Before joining the agency, Steph worked at KBS and Attention Global, where she contributed to building award-winning social media programs for brands like BMW, JBL, and Simmons Beautyrest. Steph has more than 7 years of experience in social media marketing. She earned a Bachelor of Arts in English Literature from Wagner College where she also studied Anthropology. As a side hustle, Steph was selected by Huge as an inaugural fellow for its Thought Leadership Program and created Hooha, a smart tampon dispenser that users can text for a free tampon.


Bevan Mahaney Creative Director Grey West
Bevan Mahaney Creative Director Grey West
 

Bevan is an award-winning creative director/writer at Grey West in Los Angeles. She began her career comedy, working at Late Night with Conan O’Brien and Saturday Night Live. She's worked on brands like Pantene, Fitbit, Google/YouTube, Gillette, Downy, T.J.Maxx, Hasbro, and Columbia Records. She has been published in Adweek, Thrive Global and Campaign.


Marcel Marcondes U.S. CMO Anheuser-Busch InBev
Marcel Marcondes U.S. CMO Anheuser-Busch InBev
 

Marcel Marcondes is the U.S. Chief Marketing Officer at Anheuser-Busch where he leads marketing strategy for a broad portfolio of brands, including Bud Light, Budweiser, Michelob ULTRA, Stella Artois and more. A 14-year veteran of ABInBev, Marcel was previously the Vice President of global brands and growth development platforms where he managed international expansion, and also led marketing for their brands in Brazil. During this time he transformed the Skol brand to make it the largest-selling beer in Brazil.


Joanne McKinney CEO Burns Group
Joanne McKinney CEO Burns Group
 

Prior to becoming Burns Group's CEO in 2018, Jo McKinney served as Chief Strategy Officer for 8 years, building Burns Group's brand consultancy and consumer-co-creation practice. In 2015 she launched BGIN, a new venture focused on bringing essential branding skills to startups, and the bravery of a startup to legacy brands. In early 2019, Joanne was named one of 24 global agency innovators by The Internationalist, in recognition of her transformative work in the industry. Outside of work, Joanne is the Director of Through The Eyes of Children (www.camerakids.photos).


Maggie McKosky Head of UX & Product Design Shutterstock
Maggie McKosky Head of UX & Product Design Shutterstock
 

Maggie McKosky is the Head of UX & Product Design at Shutterstock, leading a team of designers, UI engineers and researchers in building experiences and innovative products for creative professionals around the world. Maggie is focused on defining the design strategy for Shutterstock and delivering best in class customer and contributor experiences by driving the end-to-end discovery and design process.

Prior to joining Shutterstock, Maggie worked for various e-commerce startups including Fab.com and Borderfree, Inc. She earned an MFA in Visual Communications & Interactive Design from Rochester Institute of Technology and a BA in Graphic Design & Photography from Mercyhurst University.


Doug Melville Chief Diversity Officer TBWA
Doug Melville Chief Diversity Officer TBWA
 

Doug Melville (@dougmelville) is Chief Diversity Officer of TBWA\North America, and works with the North American collective of agencies on diversity efforts across talent outreach, culture and creative vendor relationships. He's presented two TEDx talks on the topic, and has driven TBWA's supplier diversity efforts, which has led to over $165 million in spend with female and diverse owned-and-operated businesses in the creative space.


Jess Monsey President 72andSunny New York
Jess Monsey President 72andSunny New York
 

As a seasoned business leader, Jess has turned complex business problems into opportunities to do incredible work and is most excited when she’s thinking about new ways for brands and ideas to be built out in the world. Jess previously worked at Wieden+Kennedy, redefining the agency’s creative offerings and championing some of its most iconic work. Jess takes her love of exploration and possibility into her personal life, with a love for sci-fi and fantasy literature.


Krystle Mullin Creative Director RPA
Krystle Mullin Creative Director RPA
 

Krystle Mullin is an award-winning Creative Director at RPA in Los Angeles, California. She's worked at some of the most creatively renowned agencies in Toronto, Canada and her work has been recognized by, among others, The One Show, The Clios and The Andys. This past summer she was the recipient of 5 One Show Pencils and 13 Cannes Lions for her work on PFLAG Canada's DestinationPride.org.

In 2018, she was a featured speaker at the 3% Conference, and was honoured with The One Club's Next Creative Leader award, which recognizes 10 women in the industry who represent the future of creativity.


Suba Nadarajah Director of Diversity, Equity and Inclusion VMLY&R
Suba Nadarajah Director of Diversity, Equity and Inclusion VMLY&R
 

Subashini (Suba) Nadarajah is the Director of Diversity, Equity and Inclusion at VMLY&R. In this role, she is responsible for promoting and celebrating diversity to increase cultural literacy, awareness and acceptance within VMLY&R and through partnerships. Her passion for the subject led her to recently move into this new role, from VMLY&R director of design where she worked with client teams to provide design and branding counsel and inspiration.


Melissa Palarea Director, Diversity & Inclusion NBA
Melissa Palarea Director, Diversity & Inclusion NBA
 

As Director, Diversity & Inclusion for the National Basketball Association, Melissa Palarea develops and manages partnerships and programming to help the league recruit, retain and advance diverse talent at all levels. Palarea previously worked in the NBA's Communications and Marketing departments, where she led executive, internal and fan communications for the league office. Prior to joining the NBA, Palarea was Public Affairs Manager for the law firm Cravath, Swaine & Moore LLP, and also held positions with Americans for the Arts, and the U.S. House of Representatives.


Allison Raskin Influencer
Allison Raskin Influencer
 

Allison Raskin (@allisonraskin) is a New York Times bestselling author, mental health influencer (277,000 followers on Instagram), and co-creator of Just Between Us, the YouTube comedy channel with over 130 million total views.


Edel Rodriguez Owner Edel Rodriguez Studio
Edel Rodriguez Owner Edel Rodriguez Studio
 

Edel Rodriguez is a Cuban American artist who has exhibited internationally. Inspired by personal history, religious rituals, politics, memory, and nostalgia, his bold, figurative works are an examination of identity, mortality, and cultural displacement. Rodriguez has created artwork for numerous book covers, poster and ad campaigns for many operas, films, and Broadway shows, publications like The New York Time, Der Spiegel, and TIME Magazine, and several stamps for the U.S. Postal Service.


Sarah Romanoff Senior Art Director Giant Spoon
Sarah Romanoff Senior Art Director Giant Spoon
 

Sarah Romanoff (@sarah.romanoff) is an award-winning art director and a 2019 One Show Judge for influencer marketing working at Giant Spoon - recently named one of the world's most innovative advertising agencies by Fast Company. As the host of this session, she believes this is the perfect opportunity to talk to powerful leaders in advertising, marketing, and design about the importance of mental health: an issue that has become increasingly important to her over the past year since her mother (a UCLA Professor specializing in Mental Health) passed away.


Ryosuke Sakaki Design Strategist and Art Director Dentsu
Ryosuke Sakaki Design Strategist and Art Director Dentsu
 

As Creative Director, Ryosuke has worked on campaigns for Coca-Cola, Honda, Softbank, and the Government of Tokyo. His achievements have been recognized at the Good Design Awards, D&AD, and Cannes Lions, among many more.


Richert Schnorr Director of Digital Media Communications & Marketing The New York Public Library
Richert Schnorr Director of Digital Media Communications & Marketing The New York Public Library
 

Richert Schnorr is the Director of Digital Media for The New York Public Library. He oversees a variety of creative digital projects including podcasts, video, and social media content. He graduated from Sarah Lawrence College and received a Master's Degree in Design and Technology from Parsons School of Design in Manhattan.


Khari Streeter Executive Vice President, Integrated Production Hill Holiday
Khari Streeter Executive Vice President, Integrated Production Hill Holiday
 

Equally at home in the worlds of art, independent film, and advertising, Khari brings a remarkable storyteller’s sensibility to his role at Hill Holliday, for such clients as Liberty Mutual and Bank of America. Prior to joining the agency, he was a founding partner and creative director of The Heat, working with such clients as Reebok, Budweiser, and MDHP. He’s also co-directed two feature-length films, “Black & White & Red All Over” as well as “Lift” – both of which premiered at the Sundance Film Festival and were selected as part of the New Directors/New Films exhibition at the Museum of Modern Art.


Jeff Sweat Founder & CCO Mister Sweat
Jeff Sweat Founder & CCO Mister Sweat
 

Whether covering tech for InformationWeek, serving as a social media lead at Yahoo!, leading PR for Deutsch LA and 72andSunny, or the author of two novels for Macmillan, Jeff Sweat has always believed one thing: It's the story that matters. He led the content marketing team for Yahoo and pioneered its use of social media. He directed PR for two of the top advertising agencies in the country, Deutsch LA and 72andSunny. His first novel, Mayfly, debuted in 2018; its sequel, Scorpion, is due out in 2020. He now runs his own Los Angeles–based PR and marketing agency, Mister Sweat.


Xavier Teo Executive Director Conde Nast
Xavier Teo Executive Director Conde Nast
 

Xavier Teo is the Executive Creative Director of CNX, the creative agency of Condé Nast. Before joining Condé Nast, he was the Global Creative Director at Anomaly, where he worked on Fifa World Cup 2018 campaign and global launch campaign for Budweiser. At Anomaly, he was also the creative director for the NBC Winter Olympics project where he produced five Super Bowl commercials featuring top athletes like Shaun White and Lindsey Vonn.


Tea Uglow Creative Director, Creative Lab Sydney Google
Tea Uglow Creative Director, Creative Lab in Sydney Google
 

Tea Uglow is a writer and speaker on innovation, inclusion, arts & culture and digital futures. Tea founded Google's Creative Lab in Sydney where they work on a range of projects with cultural organisations and practitioners globally to enable artists, writers, dancers and other traditional cultural practitioners to digitally augment or adapt their work.

Her writing includes: Loud & Proud [Quarto, Nov 2019],A Universe Explodes, [EAP, 2018] and A Curiosity of Doubts [Penguin, 2016]. Editions at Play was awarded a Peabody for digital storytelling in 2018. Her 2016 TEDx talk has more than 1.6m views. She mentors queer, female and other intersectional creators and coders worldwide. She likes pop-physics, behavioural psychology, and shopping.


Steve Ulin Creative Lead Engine Inc.
Steve Ulin Creative Lead Engine Inc.
 

You might have seen Steve's work for Heineken, Volvo, Nestle and Panasonic. He was a principal in the NYC, consultancy Us & Partners, and at the Sydney agency Swift & Ulin with Nestle, Kimberly-Clark, Audi and Panasonic on the roster. Currently Steve is a consultant in the automotive area.


Preeya Vyas Chief Experience Officer, Digital Saatchi & Saatchi
Preeya Vyas Chief Experience Officer, Digital Saatchi & Saatchi
 

Preeya's unique background combines creativity, technology, media and data. She was recently honored on "The Adweek 50" list, recognizing executives raising the bar and redefining the industry.


Derek Walker Founder Brown and Browner Advertising
Derek Walker Janitor, Secretary, Mailroom Person, Founder Brown and Browner Advertising
 

I'm a copywriter who happens to own a tiny advertising agency. This copywriter part is important, I am and always will be a creative. Yes, writing is an artform. And yet, I suck at writing about myself, that's not my job. My job is to tell you about my clients. I like to think I'm pretty good at that. Or at least that's what my mom told me.


Jess Watts Associate Director of Strategy RPA
Jess Watts Associate Director of Strategy RPA
 

Jess is an Associate Strategic Planning Director at RPA. She leads brand strategy on both Southwest and Farmers Insurance, and was recently named one of Business Insider's Rising Stars of Madison Avenue. She brings creative breadth to her strategic endeavors; she has written and illustrated a children's book, Frank N' Goat, contributed to adult coloring books and App Store stickers, and manages a collaborative art account hailed from BuzzFeed as one of 14 People Who Are Transforming Our Feeds Into Incredible Art.


Marcus Wesson CCO Dailey
Marcus Wesson CCO Dailey
 

With over 20 years of experience at top agencies such as TBWA Chiat/Day, DDB and 72andSunny, Wesson has helped craft work for some of the nation's top brands including Nissan, Activision, Carl's Jr. and Honda. Wesson's work has been honored by the One Show, Clios, D&AD, FWA, the Beldings, Webbys, TBS' Funniest Commercials, and even mentioned in two major motion pictures. Dailey won a 2018 Drum Social Purpose Award for "Best Representation of Diversity and Inclusion in a Campaign" for "What Diversity Gives Us," a website, led by Wesson, that allows visitors to find out more about the contributions underrepresented groups have made to society.


Owen Williams Global Director of Recruitment TBWA\Media Arts Lab
Owen Williams Global Director of Recruitment TBWA\Media Arts Lab
 

Owen Williams is the Global Director of Creative Recruitment for Media Arts Lab, the global network of agencies responsible for one of the world's most iconic brands - Apple. In his role, he's responsible for partnering with global creative leadership to help discover and recruit the best and brightest creative talent.

His career has been driven by passion for cultivating great teams who go on to make things that affect and change culture.

Prior to joining TBWA\MAL, Owen had the privilege of working for top creative agencies including Mother and 72andSunny. It was there he honed his craft for identifying unique, divergent talent in and out of the advertising industry, shaping teams that would go on to create world-class work.

Outside of the office, Owen is a devoted husband, art enthusiast, food lover and overall appreciator of the Californian lifestyle.

 

SCHEDULE

9:00 - 9:45 AM
Registration & Breakfast
10:00 - 10:45 AM
Keynote
Marcel Marcondes
Anheuser-Busch InBev
11:00 - 11:45 AM
Forum Parlor Hub Innovation Space Library
Are You An Empathetic Creator?
Panel Discussion
VMLY&R, Indigo & Pyrite, BAV Group, Aerie
Losing My Privilege: What Becoming a Minority Has Taught Me About Leadership
Chris Bergeron
Cossette
We Are All Doomed! (And We're Fine with That)
Panel Discussion
Saatchi & Saatchi
The Only Thing Constant Is Change
Michael Lebowitz
Big Spaceship
Creative Solutions For a Sustainable Society
Thomas Hongtack Kim
2kg
12:00 PM - 12:45 PM
Forum Parlor Hub Innovation Space Library
Working Dads?
Karen Costello
The Martin Agency
On Freedom and Risk
Edel Rodriguez
Edel Rodriguez Studio
My Black History Month Experiment
Derek Walker
Brown & Browner Advertising
Self(ish)less: Balancing Ego and Teamwork for a Winning Culture
Renato Fernandez, Owen Williams
TBWA\Chiat\Day LA, TBWA\Media Arts Lab
Creative Trends That Will Dominate Design and Advertising in 2019
Maggie McKosky
Shutterstock
12:45 - 1:30 PM
Lunch
1:30 - 2:15 PM
Forum Parlor Hub Innovation Space Library
Why Brands Need To Be Funny, Or Die
Bevan Mahaney
Grey West
You Got Rid of the Assholes, So You're an Awesome Place for Women Now, Right?
Laura Fegley
Colle McVoy
Normal/Not Normal
Frank De Ruwe
Natwerk
Pimp Your Portfolio
Camilla De Souza
Pimp My Portfolio
A Fresh New Start for Anxiety
Steve Ulin
Engine Inc.
2:30 - 3:15 PM
Forum Parlor Hub Innovation Space Library
Creating a Culture of Inclusion and Transparency Within the Workplace
Panel Discussion
From A Bitch To A Boss: Taking On Gender Bias Through Tech
Panel Discussion
Burns Group
Redefining Inclusion and Mental Health in Social Media
Panel Discussion

Fantastic Projects and How to Find Them
Steffen Christiansen
Jam3
The Colorful Creativity Rooted in Asian Diversity
Jimmy Lam
ADFEST
3:30 - 4:15 PM
Forum Parlor Hub Innovation Space Library
Choose Your Own Adventure: Why Creativity Thrives at Independent Agencies
Panel Discussion

Normality is Stupid
Tea Uglow
Google
Finding Order in the Chaos of Creativity
Simon Chénier-Gauvreau
Sid Lee
Everything's Shifting: Gen Z and the Future of Creativity
Krystle Mullin, Jess Watts
RPA
4:30 - 5:15 PM
Forum Parlor Hub Innovation Space Library
Innovation That Fights for Equality
Steph Loffredo
Huge
The Food Singularity
Takashi Koyama, Ryosuke Sakaki
Dentsu
Once Upon a Tap: Education & Social Media's New Chapter
Panel Discussion

5:15 PM
Networking & Cocktails
 

Venue

Convene MAP

237 Park Ave (entrance on 45th between Park and Lexington)
New York, NY 10017