Monday, May 6th
622 Third Avenue, New York, NY 10017
Don’t search in space for what you have lost in time. A lip reading technology can transcribe anything that is being said in any room. Humans are rising up against autonomous cars. GAN technology is about to replace the Screen Actors Guild. And in Japan, they developed a sad robot that can cry real tears. Culture is shifting at a rapid pace, and many ad agencies are being left behind. So how can an agency evolve its core to fit this modern advertising era?Can an ad agency not just follow trends but invent marketing technologies?
Why are creative technologists and UX designers on the verge of extinction in the industry? Nir Refuah, ECD and a creative war veteran, is covering the tough, frustrating and sometimes funny journey toward relevancy of the advertising world.
Wednesday, May 8th
250 Hudson St, New York, NY 10013
Edelman is evolving the PR industry with a blend of communications marketing, advisory, and digital to advance the businesses and brands of tomorrow. Our diverse teams of strategists, creators, and counselors bring to this work what our clients have long valued us for — in-depth expertise, unexpected ideas, and ingenious storytelling that together drive valuable impact on their businesses. We’re global in reach, but our people are local, with in-depth knowledge of markets, cultures, and issues.
Come join Jimmie Stone, NY CCO, as he discusses the importance of making memorable, purpose-driven work, to help our clients earn the trust and loyalty of their communities and advance the society in which we live.
125 W 29th St, New York, NY 10001
THE CRAFT BEHIND STORYTELLING
Ataboy is a creative collaboration of artists best known for their innovative use of a variety of techniques in crafting fresh content for brands worldwide.
This New York and New Zealand based international team continues to push boundaries demonstrating possibilities of visual storytelling across Advertising, Film, Experiential, Gaming, Digital and VR/AR. Recent collaborations with big brands and indie bands make them internationally sought after artists integrating live action, miniatures, CG and animation.
This creative week session will showcase their unique craft driven approach to storytelling.
Join us at their NY studios for experiences that give an inside look at their unique process and experience the craft and technique of Ataboy.
Friday, May 10th
61 Broadway, 32nd Floor New York, NY 10006
Framestore will be hosting a tour of our new office at 61 Broadway in the Financial District, where New York Managing Director Charles Howell will give an introductory talk about Framestore, including our company history, standout projects from over the years, and finish with sharing some of Framestore's VR/AR demos.