Are You An Empathetic Creator?
Speaker(s): Suba Nadarajah, Simeon Coker
Time: 11:00am | Room: Forum
It’s easy to target a general demographic, but to engage today’s consumers, brands need to be attentive to race, gender, identity as well as a wide spectrum of cultural groups. We’ve seen bias and cultural faux pas in everything from soap dispensers and voice recognition to toys and research. How do we infuse greater awareness during every step of the creative journey and become mindful and empathetic creators?