Self(ish)less: Balancing Ego and Teamwork for a Winning Culture
Speaker(s): Renato Fernandez, Owen Williams
Time: 12:00pm | Room: Innovation Space
How can creatives stay ahead of the creative curve? At TBWA LA, we believe they need to be a bit of selfless Dr. Jekyll and a bit of selfish Mr. Hyde. What do we mean by that? Creatives need to use their collaborative side to work with the multitude of partners who comprise the modern creative process such as influencers, in-house agencies and vendors, and then they need to employ their “ego side” to make decisions that will lead to bold and brave work. In a nutshell, this presentation will be about how we build and nurture creatives team to be both uber-collaborative and really freaking stubborn. We call it a democratic dictatorship.