Choose Your Own Adventure: Why Creativity Thrives at Independent Agencies
Speaker(s): Jeff Sweat, Lisa Bennett, Marcus Wesson, Katy Hornaday, Gaelan Draper
Time: 3:30pm | Room: Forum
Independent agencies have been on the rise in recent years, responding to the pressures of a fast-changing marketplace. But while most of our focus on indie agencies has been from a business standpoint, can agencies be more creative when they’re independent? What hidden advantages should brands and creatives consider when choosing between a holding company and an indie-owned shop? How are indie shops dealing with the challenges they face in a shifting marketplace? And how can independent agencies make the most of their freedom?