From A Bitch To A Boss: Taking On Gender Bias Through Tech

Speaker(s): Joanne McKinney, Meghan Dailey, Whitley Edwards

Time: 2:30pm | Room: Parlor

In 2019, unconscious gender bias is still one of the biggest, invisible barriers for women's advancement in the workplace. Research shows that it's at the very heart of gender inequality. Because these biases are unconscious, even the most progressive among us can be guilty of them—resulting in women and men being labeled very differently despite sharing the exact same leadership qualities. Studies also show that once you see the biases, you can overcome them. That's why Catalyst, a global nonprofit working with some of the world's most powerful CEOs and leading companies to build workplaces that work for women, tapped brand transformation company, Burns Group, to bring their research on gender bias in the workplace to life for 2019 International Women's Day. Burns Group wanted to create an idea that did more than just build awareness, providing the tools to take real action to change the workplace for the better. Hear from Burns Group on what it took to build this viral and actionable, multi-faceted campaign, which included a first-of-its-kind #BiasCorrect Plug-In for Slack to tag unconscious bias in real-time. Join the conversation to learn more about how marketers can creatively and respectively approach issues of equality at work.

Gender Equality

Joanne McKinney CEO Burns Group
Joanne McKinney CEO Burns Group
 

Prior to becoming Burns Group's CEO in 2018, Jo McKinney served as Chief Strategy Officer for 8 years, building Burns Group's brand consultancy and consumer-co-creation practice. In 2015 she launched BGIN, a new venture focused on bringing essential branding skills to startups, and the bravery of a startup to legacy brands. In early 2019, Joanne was named one of 24 global agency innovators by The Internationalist, in recognition of her transformative work in the industry. Outside of work, Joanne is the Director of Through The Eyes of Children (www.camerakids.photos).


Meghan Dailey Senior Art Director Burns Group
Meghan Dailey Senior Art Director Burns Group
 

After winning a drawing contest in 4th grade, Meghan knew she was destined to be a creative. At first that translated to interior design but after one two many classes on the art of Feng Shui, she decided to try her hand in advertising, where she's been creating work for brands like Walmart, Centrum and Heineken for the past 6 years. In 2017, she joined female-led creative agency, Burns Group, as a senior art director.


Whitley Edwards Associate Creative Director Burns Group
Whitley Edwards Associate Creative Director Burns Group
 

Excited by the idea of securing a coveted one-name email address (and working for a small, scrappy, female-led agency), Whitley joined Burns Group in 2018 as an Associate Creative Director. Prior to that, she's worked at six different agencies across various brands including Maker's Mark, Jim Beam and Triumph Motorcycles. She's turned a low-budget brief into "The Most Inspiring Ad Campaign for Women," helped an independent agency win 12 new accounts in a single year and threw the world's first virtual ugly sweater party. Much to the surprise of her 8th grade music teacher, she's even written a jingle (two to be exact Mrs. Thompson).