From A Bitch To A Boss: Taking On Gender Bias Through Tech
Speaker(s): Joanne McKinney, Meghan Dailey, Whitley Edwards
Time: 2:30pm | Room: Parlor
In 2019, unconscious gender bias is still one of the biggest, invisible barriers for women's advancement in the workplace. Research shows that it's at the very heart of gender inequality. Because these biases are unconscious, even the most progressive among us can be guilty of them—resulting in women and men being labeled very differently despite sharing the exact same leadership qualities. Studies also show that once you see the biases, you can overcome them. That's why Catalyst, a global nonprofit working with some of the world's most powerful CEOs and leading companies to build workplaces that work for women, tapped brand transformation company, Burns Group, to bring their research on gender bias in the workplace to life for 2019 International Women's Day. Burns Group wanted to create an idea that did more than just build awareness, providing the tools to take real action to change the workplace for the better. Hear from Burns Group on what it took to build this viral and actionable, multi-faceted campaign, which included a first-of-its-kind #BiasCorrect Plug-In for Slack to tag unconscious bias in real-time. Join the conversation to learn more about how marketers can creatively and respectively approach issues of equality at work.