Everything’s Shifting: How Gen Z and the Future of Creativity

Speaker(s): Krystle Mullin, Jess Watts

Time: 3:30pm | Room: Innovation Space

Who or What are Gen Z? We will explore the learnings from our year-long research study, and delve into what you need to know about the next generation to future-proof big ideas. Contextualized for creative-thinkers, we’ll cover how their shifting views—of themselves and the world around them—can inspire us to shift our own notions of storytelling.

Culture

Krystle Mullin Creative Director RPA
Krystle Mullin Creative Director RPA
 

Krystle Mullin is an award-winning Creative Director at RPA in Los Angeles, California. She's worked at some of the most creatively renowned agencies in Toronto, Canada and her work has been recognized by, among others, The One Show, The Clios and The Andys. This past summer she was the recipient of 5 One Show Pencils and 13 Cannes Lions for her work on PFLAG Canada's DestinationPride.org.

In 2018, she was a featured speaker at the 3% Conference, and was honoured with The One Club's Next Creative Leader award, which recognizes 10 women in the industry who represent the future of creativity.


Jess Watts Associate Director of Strategy RPA
Jess Watts Associate Director of Strategy RPA
 

Jess is an Associate Strategic Planning Director at RPA. She leads brand strategy on both Southwest and Farmers Insurance, and was recently named one of Business Insider's Rising Stars of Madison Avenue. She brings creative breadth to her strategic endeavors; she has written and illustrated a children's book, Frank N' Goat, contributed to adult coloring books and App Store stickers, and manages a collaborative art account hailed from BuzzFeed as one of 14 People Who Are Transforming Our Feeds Into Incredible Art.