Innovation That Fights for Equality

Speaker(s): Steph Loffredo

Time: 4:30pm | Room: Parlor

To raise awareness for Women in Technology, Huge unveiled the world’s first smart tampon dispenser. “Hooha” was concepted and created by Huge and was soft tested in beta at The Female Quotient’s FQ Lounge on International Women's Day during SXSW. Hooha is meant to replace the antiquated tampon dispensers across the globe. Obviously, Hooha is more than an IoT device -- it's a challenge to a male-dominated tech industry to start to innovate for all.


Steph Loffredo Associate Director, Social Marketing Huge
Steph Loffredo Associate Director, Social Marketing Huge

Steph Loffredo is Associate Director, Social Marketing at Huge, overseeing social media campaigns across a range of diverse brands. Before joining the agency, Steph worked at KBS and Attention Global, where she contributed to building award-winning social media programs for brands like BMW, JBL, and Simmons Beautyrest. Steph has more than 7 years of experience in social media marketing. She earned a Bachelor of Arts in English Literature from Wagner College where she also studied Anthropology. As a side hustle, Steph was selected by Huge as an inaugural fellow for its Thought Leadership Program and created Hooha, a smart tampon dispenser that users can text for a free tampon.