Once Upon a Tap: Education & Social Media’s New Chapter

Speaker(s): Corinna Falusi, Kay Hsu, and Richert Schnorr

Time: 4:30pm | Room: Innovation Space

It’s a conversation heard all too often: technology, and in particular social media, is the enemy – a modern pollutant that’s killing attention spans and dumbing-down our intelligence. But it’s also a perception that’s fundamentally flawed. What if the world’s most democratic storytelling tools could be used for good, encouraging lifelong learning and delivering public knowledge to people around the world?

Innovation

Corinna Falusi Chief Creative Officer & Partner Mother New York
Corinna Falusi Chief Creative Officer & Partner Mother New York
 

Corinna has lived and worked in Germany, the Netherlands and the US. Her client-list includes fast German cars (BMW), Belgium beers (Stella Artois) and intergovernmental organizations (UN). Her work on Coca-Cola and Heineken ran in over 100 countries, in a dozen languages. Her flag for The Refugee Nation has been exhibited in the MOMA and Victoria and Albert Museum, and has won nearly every industry award. Corinna started her career at Jung von Matt in Hamburg/Germany, followed by a decade at StrawberryFrog in both Amsterdam and New York before spending nearly 5 years at Ogilvy&Mather NY, where she was named CCO. Currently she is CCO & Partner at Mother New York.


Kay Hsu Creative Shop Head Instagram
Kay Hsu Creative Shop Head Instagram
 

Kay Hsu is the Global Lead for Instagram in the Facebook Creative Shop. She focuses on strategic, scaled storytelling and building a world class advertising experience on Instagram that people and creatives love. Hsu joined Facebook after more than decade at agencies like Iris, Huge and LBI where she drove strategic media plans to sell everything from soda to mobile phones to shoes. Inspired by ethnography, Hsu has always been drawn to learning why people do the things they do.


Richert Schnorr Director of Digital Media Communications & Marketing The New York Public Library
Richert Schnorr Director of Digital Media Communications & Marketing The New York Public Library
 

Richert Schnorr is the Director of Digital Media for The New York Public Library. He oversees a variety of creative digital projects including podcasts, video, and social media content. He graduated from Sarah Lawrence College and received a Master's Degree in Design and Technology from Parsons School of Design in Manhattan.