The Food Singularity
Speaker(s): Takashi Koyama, Ryosuke Sakaki
Time: 4:30pm | Room: Hub
In today’s ever-changing world, what kind of opportunities lie for agency creatives who have unique and brilliant ideas? OPEN MEALS is a ‘Food Revolution’ team that was started by agency creatives. Rather than taking the problem-solving approach, OPEN MEALS is creating a whole new market around food by presenting a vision for the future, and collaborating with specialists with various backgrounds including clients, startups, universities and government organizations. In this session, we will share our methods to create a new market, and how we practice Research, Visualizing, and Prototyping, in the process.