We Are All Doomed! (And We’re Fine with That)

Speaker(s): Preeya Vyas, Alex Braxton, Jon Bellinger

Time: 11:00am | Room: Hub

Artificial intelligence will replace creatives. Cord cutting is making more and more audiences unreachable. Clients are moving to project-based work instead of hiring agencies of record. It seems like there’s always an endless list of things going to destroy agencies. But what if all the things that are supposed to bring about our doom are actually the very things that will save our industry?

Innovation

Preeya Vyas Chief Experience Officer, Digital Saatchi & Saatchi
Preeya Vyas Chief Experience Officer, Digital Saatchi & Saatchi
 

Preeya's unique background combines creativity, technology, media and data. She was recently honored on "The Adweek 50" list, recognizing executives raising the bar and redefining the industry.


Alex Braxton Creative Director Saatchi & Saatchi
Alex Braxton Creative Director Saatchi & Saatchi
 

Alex Braxton has spent over fifteen years creating award-winning work for the world's biggest brands, on both sides of the pond - utilizing emerging tech and creating innovative tech experiences with global rollouts.


Jon Bellinger Creative Director Saatchi & Saatchi
Jon Bellinger Creative Director Saatchi & Saatchi
 

Jon Bellinger is a creative director at Saatchi New York, combining his extreme dislike of advertising with his even more extreme loves of gaming, technology, internet culture and general mischief to create exciting, award-winning work. His recent initiatives leverage emerging technology to tell stories and engage audiences in new ways for brands like Walmart, Tide and American Student Assistance.