Why Brands Need To Be Funny, Or Die
Speaker(s): Bevan Mahaney
Time: 1:30pm | Room: Forum
The world is hungry for humor. From politics to culture, tensions are at an all-time high. Thankfully, nothing breaks tension like good comedy and brands can play a particularly pivotal role in breaking through to connect through humor. Is it risky to be funny? Sure. But if it timely and intelligent, or even self-aware and silly, the benefits are worth the risk. In the current climate, humor is not just a nice idea, it’s essential to brand identity and to humanity. In this session we will discuss the power of humor and show that now more than ever, brands need to be funny or die.